The MAP Trainer's Manual


A guide for organizing and leading MAP workshops and using MAP to evaluate, analyze, and set strategies and tactics for a campaign or social movement.

By Bill Moyer

This MAP Manual is a guide to help activists to:

  • Decide whether to organize a MAP training workshop led by Bill Moyer or some other MAP trainer.
  • Organize and lead a MAP workshop themselves for activists in their own area, organization or network.
  • Use MAP to analyve, evaluate, and develop strategies and tactics for conducting their own campaigns andsocial movements.

MAP can be used for either one-time workshops or on-going strategy sessions as part of an organization's process of evaluation, analysis, and strategy. This manual is a workbook for applying MAP theories and methods that are described in detail in other MAP publications.

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